Local first
Beef, buns and produce from farms and bakers close to home. Short trip, better food.
A burger & fries concept from Niagara
Cheat meals. Done right.
Smash burgers and beef tallow fries made with local, organic, clean ingredients. It's horrible for you. That's the point. At least it's real food.
What is Pure Slobbin'?
You earned the cheat meal. Don't waste it on drive-thru garbage.
Pure Slobbin' started while Joe was getting healthy. Eating clean all week makes the cheat meal a big deal, and most people blow it on the same fast food that made them feel terrible in the first place.
So we flipped it. Keep the comfort food. Keep the mess. Make every single ingredient something you'd actually want in your body: local beef, organic produce, real cheese, buns from a real bakery, and fries cooked the old way in beef tallow.
It's still pure slob. It's just slob you can feel good about.
The house rules
Clean junk food is a real thing.
Organic where it counts
The stuff you eat the most of gets the most attention. No mystery ingredients.
Fried in tallow
Fries cooked in beef tallow, the way they used to be. Crispier outside, fluffier inside.
No seed oils
Nothing industrial in the fryer or on the flat top. Butter, tallow and real fat only.
Made to order
Smashed on the flat top when you order it. Nothing sits under a heat lamp.
Napkins required
If it doesn't run down your wrist, we did it wrong. That's pure slobbin'.
Same craving. Different food.
Drive-thru vs. Pure Slobbin'
Typical drive-thruPure Slobbin'
Fryer oilIndustrial seed oil blendBeef tallow
BeefFrozen pucks from who-knows-whereFresh local beef, smashed to order
CheeseProcessed slicesReal aged cheddar
BunShelf-stable for weeksFrom a local bakery
How you feel afterRegretFull. Happy. Slightly sleepy.
The slob-o-meter
How long have you been eating clean?
Slide it. We'll tell you what you've earned.
1 day30 days
Full slob
A Pure Slob, tallow fries and a chocolate shake. You did the work.
Now looking for an operator
This pig needs a home.
The brand, the mascot, the menu direction and a library of video content are all built and paid for. What's missing is you. Restaurant, food truck, trailer or campground snack bar, if you want to open a Pure Slobbin', tell us.